If you're searching for the Mailchimp app on Shopify, it's gone — Mailchimp pulled its integration in 2019 after a dispute over data sharing, and by 2025 existing installs were being deactivated entirely. The real options today are Klaviyo (4.7★, 2,890 reviews, the default choice for growing stores), Omnisend (4.8★, 2,921 reviews, email + SMS + push in one platform), Privy (4.5★, 3,980 reviews, strongest for list growth), Seguno (4.8★, 645 reviews, built natively inside Shopify admin), and Shopify's own native messaging tool (4.8★, 3,985 reviews, free for the first 10,000 emails a month). Which one fits depends on store size and whether you need SMS, deep automation, or just a simple free start.
Why Mailchimp isn't the answer anymore
Mailchimp used to be one of the default email tools Shopify merchants reached for — until 2019, when Mailchimp pulled its app from the Shopify marketplace. The dispute was about data: Shopify said Mailchimp refused to synchronize customer information and opt-out preferences the way its Partner Program required, calling it a poor merchant experience; Mailchimp said the new terms put its own users' privacy at risk. Neither side backed down. By 2025, existing Mailchimp-Shopify connections that had survived on legacy access were being deactivated for good. If you're still searching for it, the honest answer is: use one of the tools built for Shopify from the ground up instead.
1. Klaviyo
Pros: The most-reviewed of the group (2,890 reviews, 4.7★), with real-time sync of every product view, add-to-cart, and order — the deepest native Shopify data integration of any email tool. Free for up to 250 contacts, with AI-powered segments and omnichannel messaging across email, SMS, WhatsApp, and push.
Cons: The depth that makes it powerful also makes it the most complex to set up well; smaller stores can find the flow-building learning curve steep.
Verdict: The default choice once a store has enough order volume to make deep segmentation and automation worth the setup time.
2. Omnisend
Pros: The highest rating of the group (4.8★, 2,921 reviews). Bundles email, SMS, and push notifications in one platform with cross-channel automation flows, 250+ templates, and built-in AI campaign generation via ChatGPT or Claude integration. Free plan up to 250 contacts.
Cons: As a multi-channel platform, merchants who only want email may be paying for SMS/push capability they don't use.
Verdict: The strongest Klaviyo alternative, especially if you want SMS and push in the same tool from day one.
3. Privy
Pros: The largest review base of the group (3,980 reviews, 4.5★). Built around list growth specifically — pop-ups, drag-and-drop email campaigns, and SMS automation for cart recovery and post-signup flows.
Cons: No free plan (paid plans start around $24-45/month depending on channel mix), and it's less suited to sophisticated lifecycle segmentation than Klaviyo or Omnisend.
Verdict: The right pick if growing your list is the actual bottleneck, not managing complex automation flows.
4. Seguno
Pros: Runs natively inside the Shopify admin rather than a separate platform — no context-switching to build or send a campaign. Free up to 250 subscribers, with pre-built automation series, Canva integration, and AI-assisted drafting.
Cons: Smaller review base (645) than the others, reflecting a smaller but more focused user base.
Verdict: Worth it specifically for merchants who want email marketing without leaving the Shopify admin at all.
5. Shopify's native messaging tool
Pros: Built by Shopify itself (4.8★, 3,985 reviews), free for the first 10,000 emails every month, with AI content generation via Sidekick, segmentation, and both promotional and transactional messaging in one dashboard.
Cons: Less sophisticated automation and segmentation than dedicated platforms like Klaviyo once a store scales up.
Verdict: The easiest starting point for a small store — free, native, and already inside the admin you're using anyway.
How to choose
- Growing store with real order volume? Klaviyo.
- Want email, SMS, and push in one platform from the start? Omnisend.
- List growth is the actual problem? Privy.
- Want to stay inside the Shopify admin entirely? Seguno or Shopify's own tool.
- Just starting out and want it free? Shopify's native messaging tool.
A full list is only useful if what you're selling actually converts
Growing an email list solves half the problem — the other half is whether the person opening that email trusts the product will fit before they click buy. Most virtual try-on apps stop at a nice visual. 1Match treats try-on as a growth engine: it captures leads natively, shows a full conversion funnel, and keeps zero stored photos — on top of best-in-class image quality and multi-category support. It's the try-on app that also does your marketing, feeding the exact list-growth goal every tool above is built for. See also our comparison of the best upsell and bundle apps — another lever on the same funnel.
FAQ
Why can't I find the Mailchimp app on Shopify anymore?
Mailchimp removed its integration from the Shopify App Store in 2019 after a dispute over customer data sharing. By 2025, even legacy connections that had survived were being deactivated.
What's the closest thing to Mailchimp for Shopify now?
Klaviyo and Omnisend are the two most commonly used replacements, both offering deep Shopify-native data sync that Mailchimp's integration never fully provided even before the breakup.
Is there a free email marketing option for Shopify?
Yes — Shopify's own native messaging tool is free for the first 10,000 emails per month, and Klaviyo, Omnisend, and Seguno all offer free plans up to 250 contacts or subscribers.
Do I need SMS marketing too, or just email?
Depends on your audience and budget. Omnisend and Klaviyo both bundle SMS into the same platform if you want it; Seguno and Shopify's native tool are email-focused, which is simpler if SMS isn't a priority yet.
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